Fashion Forum is on SALE!

Last February, i was invited by Tin of MFO to SM Makati's Fashion Forum. To be honest, I rarely visit SM these days so I had totally no idea what Fashion Forum is all about. But the inner fashionista in me really wanted to be there. So i made sure i made time amidst my busy corporate life. And i did not regret it!
Standing, left to right: Carissa (Fashion Forum), Neva (ManilaMommy), Conci
(Memoirs of a Bitch), Jenny (My Mommyology), Pam (RunAroundGirl), Me, 
Valerie and Marge (BC Magazine), and CarRet (Fashion Forum).
Seated, left to right: Kat (Kat Dy Finds), Karrots (Live Love Lolz),
Kris (OCMomInManila), and Tin (Manila Fashion Observer).

We met at SM Makati's Prestige Lounge and proceeded to tour the Fashion Forum section at the 3rd floor.  Carisa Chan of Fashion Forum actually flies to New York regularly to select the pieces and bring them to the Philippines. Such a dream job for a fashion lover! Carissa explained that she only buys limited quantities so that you won't find yourself in the same outfit as everyone else. Fashion Forum actually started in 2008 and was revamped in 2009. They brought in more brands in 2010 and opened more branches in other SM malls in 2011.

Most of the brands that Fashion Forum carries are the same signature brands that we see in US department stores such as Nordstrom's and Macy's. They usually retail at around $100 in the US which is not bad for signature brands. The good news is that Carissa has excellent negotiation skills and was able to bring the items to the Philippines at practically the same prices or even lower! Imagine that!

The items range from day-to-night dresses, gowns, and shoes! They have sizes from 0 - 16 so most women of all shapes and sizes are covered!
Tin and Neva modeling for FashionForum. Tin wore a FashionForum dress that day while the
shoes Neva wore are also a FashionForum find.

Karrots working the Artista look in a FashionForum outfit
This Jeffrey Campbell pair looks sooo good when worn! I am going back for them!

Cute skulltinis instead of spikes

Now for an extra good news to all fashion-lovers! Fashion Forum is on SALE from March 15 to 17! Get great deals on branded items from the US on sale of up to 75% off!

Fashion Forum have branches in SM Makati, SM Megamall, SM North Edsa, SM Mall of Asia, SM Cebu, SM Bacolod, SM Lanang Davao, and soon to open at SM Aura at Bonifacio Global City.

cheekeegirl  – (December 19, 2013 at 1:25 PM)  

I didn't have any idea on this. Might look for it this weekend at SM Lanang

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