The Havaianas Philippines Story
>> Friday, September 13, 2013 –
business,
flip-flops,
Havaianas,
Mommy Mundo,
mompreneur,
philippines,
SoMoms
Over 10 years ago, if you approach any Filipina and ask if she is willing to pay over P1,000 for a pair of tsinelas (flip-flops), what do you think would she say? In 2003, Anne Arcenas-Gonzalez thought out of the box and brought Havaianas to the Philippine shores. Learn about how the Filipinos' mindsets were changed through proper brand positioning and marketing.
Tickets are at P3,000 per head. You may call 470-9925 to reserve.